For this project we were tasked to rebrand a cultural institution. My group chose the “Museum of the City of New York” and set out to create a dynamic system. My role within this project and team was as motion designer, working primarily in After Effects.

We decided on a playful pop-art direction based on New York City’s historic impact on the art world and created the motif of building blocks for our dynamic system. I then worked to bring our system to life in 2D and 3D, showing how the system can be applied and utilized in different ways.