Strava

Strava

2024

School Project

Project Overview

Create a platform that engages, empowers and connects athletes of all levels

My Role

UX Researcher
Product Designer
Animator

Team

Derek Knodt
Mateo Gonzalez
Diego Moquete
Woojung Lee

Tools

Figma
Miro
After Effects

Duration

15 Weeks

The Problem

Strava, a leading fitness app, focuses on competition over connection, often excluding casual athletes and other sports.

The Solution

We designed four new features for our personas and created a cohesive design system across phones, watches, and desktops, giving Strava a fresh, energetic look!
‍

or

Skip to UI Delivery

Case Study Video

Design & Development

Empathy Interviews

We began by interviewing a range of seventeen athletes

Affinity Mapping

Uncovering and defining their wants and needs

Persona Profiles

Informing the creation of four distinct personas,
bringing their experiences to life

The Competitor

Felix Barenton

The All Rounder

Ralph Steadman

The Regular

Georgia Wilson

The Beginner

Sophie Dawson

Journey Mapping

Understanding their unique journeys and identify pain points along the way.

App Analysis

We continued analyzing Strava and it’s competitors,
revealing key failures to meet our personas’ needs.

The Competitor

“When I am training for a race I have to use several apps to see the metrics I need”

How might we consolidate training data into one app?

The All Rounder

“I don’t have the ability to accurately track for sports outside of running and cycling”

How might we expand tracking for non-distance sports?

The Regular

“I easily get stuck in the same boring routine, but I don't have time to change it”

How might we maximize users’ time with engaging activities?

The Beginner

“I wish I could meet new people to ride with, but I don't know how”

How might we help users find and join inclusive communities?

in Summary...

Who Strava IS serving:

Athletes aiming to dominate leaderboards…

Who Strava ISN'T serving:

Literally everyone else...

So... we got to work!

How might we consolidate training data into one app for Competitors?

Customize displays with real-time metrics and visualizations

How might we expand tracking for non-distance sports to benefit the All-Rounders?

Tailor interfaces for new sports and track movements using wearables

How might we maximize limited time with engaging activities for the Regulars?

Create activities that fit into tight schedules and inspire exploration

How might we help users connect with inclusive communities for Beginners?

Easily find rides, meet new people, and form positive relationships

Design & Development

App Mapping

We refined the site map and defined new feature task flows for seamless functionality.

Paper Prototyping

Next we rapidly prototyped, tested with target users, and adapted based on our observations.

Wireframing

We then used our testing results to iterate wireframes into streamlined workflows

What did we learn?

Smart Profiles

Competitors want to be able to easily drag and drop widgets

Enhanced Sport Tracking

All Rounders want the ability to edit information during workouts

On Demand Route Generation

Regulars want the ability to specify their running terrain

Active Group Rides

Beginners want to see calendar and map views for group rides

Feature Delivery

Based on several rounds of iteration and testing, we finalized our features to resonate with each of our personas

Continue to next page...