Derek Knodt • Strava • UI Delivery

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Strava

UI-Delivery

School Project

UI Delivery overview

Deliver four fresh, intuitive, and engaging features that benefit athletes all levels

My Role

UX Researcher
UI Designer
Prototyper

Team

Derek Knodt
Mateo Gonzalez
Diego Moquete
Woojung Lee

Tools

Figma
Miro
After Effects

Duration

15 Weeks

UX Research Recap

We researched, ideated, tested, and iterated four new features for our personas accessible to athletes in many different sports
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Tired of juggling multiple apps?

Introducing

Smart Profiles

Setup and switch your on screen metrics
on the go for all your training needs

Problem

Competitors have to use multiple apps for all their sports and training needs

Solution

Seamlessly create and customize profiles for every activity you need!

Choose, or create
a new profile.

Select, swap, customize
your widgets.

Elevate every activity
with Smart Profiles.

Tired of missing insights?

Introducing

Enhanced Sport Tracking

Power up your strength with effortless
weightlifting tracking and analysis

Problem

Strava only tracks time for weightlifting, offering little utility for All Rounders

Solution

Intuitively track your reps, sets, and form on both watch and mobile!

Plan out upcoming
reps and sets

Manually track on mobile
or with motion on watch

Analyze every lift with
‍Enhanced Fitness Tracking.

Tired of your daily routine?

Introducing

On Demand Route Generation

Stay engaged and exploring with a fresh
new route every morning

Problem

Strava repeatedly suggests the same routes, making Regulars’ routines dull.

Solution

Instantly create exciting new routes that fit your schedule and goals!

Enter your time limit
and exercise goals

Generate the perfect
route in seconds

Reimagine every run with
‍On Demand Route Generation.

Tired of riding solo?

Introducing

Active Group Sessions

Effortlessly find and create group rides in
advance and on the go

Problem

Beginners have no way to find inclusive communities and group rides in Strava

Solution

Use new map, calendar, and list views to easily join group rides at any time!

Discover local rides that
fit your schedule

Find your community
and cultivate real world connections

Grow together with
‍‍Active Group Sessions.

Tired of stale design?

Introducing

Design System 2.0

Feel the energy and exhilaration of an
electrifying new app design.

Problem

Outdated design and lack of dark mode makes Strava unappealing for athletes.

Solution

New dynamic look that’s both exciting visually and easy to use at anytime!

Engaging Visualizations

Dramatic Typography

Across all platforms with
‍‍Design System 2.0

Success for all skill levels!

Empowering Athletes

Project Impact

Upon delivery, these features elevate athletes of all levels, while driving business growth!

Smart Profiles

We broke barriers and enhanced your fitness journey across all sports!

Reduces reliance on other apps, expands the user base drastically

Enhanced Sport Tracking

We expanded multi-platform functionality to help track your indoor activities!

Users stay in the app, reduces drop off during the winter season

On Demand Route Generation

We made each and every activity personalized, efficient, and enjoyable!

Flagship features grow subscriptions, becoming crucial to daily routines

Active Group Sessions

We cultivated meaningful connections and helped you find inclusive communities!

Expands Strava’s network, removes the need for external coordination apps

Design System 2.0

We reenergized the design for both functionality and visual excitement!

New design boosts engagement, retention, and brand appeal.

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